Winning in the hyper-competitive Federal market demands more than capability and fair prices. RightNow provides focused BD services to turn your insight and energy into winning and growth.

What We Do: The D4 Dynamic™ (D4D)

Winning Federal business requires companies to make effective decisions across what we call the D4D -- Direction, Domain, Deal, and Document. RightNow uses the D4D to maximize the value of BD and B&P investments in delivering wins and increasing your revenue and profit.

RightNow's Advantages

How RightNow’s Advantages Translate to Contract Wins

The D4D Service Portfolio

The D4D provides a portfolio of services – all available in fixed price options – that increase your firm’s competitive fitness and drives creation of compelling proposals that maximize win probability.


  • Organizational Strategy Development
  • Facilitated Strategy Sessions
  • Company Value Proposition Training & Creation
  • D4D Assessment Guide (D4DYAG™)-based Business Development Capability Assessment


  • Target Market Selection & Assessment
  • Pipeline Development
  • BD Process Establishment
  • Client Interaction Preparation & Support
  • Competitive Assessments


  • Win Strategy Development & Deal-Specific Value Proposition Creation
  • Concept & Solution Architecture Development
  • Contact Plan Preparation & Execution
  • Realistic Resource Assessment


  • Tailored Proposal Support From Section Writing to 100% Outsourced Proposal
  • Leadership
  • Compliance Matrix & Story Map Creation
  • Price-to-Win and Color Review SupportProposal Finalization, Editing, & Publishing

D4D Advantage

Your company gets the right support at the right price right when you need it. RightNow works with you to tailor our support to what your firm requires to make a real difference in critical business outcomes.